Vortex Universe

The Vortex Man team sought to create a brand identity — the comic book-style Vortex Universe — that would educate and inspire action on environmental issues, with a focus on waste reduction. The challenge was twofold: craft a new logo that would breathe life into the universe and its mission and appeal to a wider audience (beyond comic book consumers). The new logo not only enhanced the brand’s aesthetic but also became a powerful communication tool, amplifying Vortex Universe's message across initiatives, from educational programs to retail collaborations. It fostered engagement and community building by visually representing the brand’s ideals, creating a sense of unity and empowerment.