Birddog Whiskey

Since its debut in 2010, Bird Dog Whiskey has been the most-awarded flavored whiskey brand in the country. They’ve helped shape the foundation of flavored whiskey for the world, but competition in the flavored spirits market has grown. Bird Dog Whiskey found itself in a suddenly saturated space. Developing the “Life is Short, So Add Some Flavor” brand platform in which every touchpoint — from TV and radio to POP and billboards — reinforced the platform’s message, and raising conversions by 120%, from just their new website design.