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Halftime Legends
Project type
Logo, Brand Development, PR, Website
Date
March 2024
Role
Creative Director
The Pro Football Hall of Fame created the Village – America’s only football-themed resort and amusement park designed to turn a simple visit to the Hall into a multi-day family experience complete with dining & nightlife, world-class entertainment, and more! The only problem was that not enough people knew about it or were showing up. To garner more attention, buzz, and visitors, we partnered with the NFL to launch an entirely new experience for the Village. Going beyond a mere exhibit to craft a multidimensional experience that would transcend football, excite more fans, and celebrate the history of entertainment that live in those special moments between halves of the Super Bowl. Halftime Legends was born – a lasting legacy of the great Super Bowl Halftime performances. This collaboration with the NFL and Usher, resulted in the creation of a whole new experience no one has ever seen before.
